Negative Keyword List CSV — Stop Wasted Ad Spend
Describe your business and campaigns. AI agents build comprehensive negative keyword lists that block irrelevant searches and protect your budget — in 90 seconds.
What's in Your Negative Keyword List CSV
A comprehensive, import-ready CSV of negative keywords organised by theme. Block irrelevant searches, prevent budget waste, and improve campaign quality scores.
Themed Negative Keyword Groups
Negatives organised by category — job seekers, DIY/free, competitors, unrelated intents, wrong geography — for easy management and updates.
Match Type Assignments
Each negative keyword assigned the correct match type — exact, phrase, or broad — to block the right queries without over-restricting traffic.
Campaign & Ad Group Levels
Negatives split between campaign-level (universal blocks) and ad group-level (precision exclusions) for maximum control.
Industry-Specific Coverage
Negatives tailored to your industry's common irrelevant search patterns — not a generic one-size-fits-all list.
Platform-Formatted Output
CSV formatted for direct import into Google Ads Editor, Microsoft Ads Editor, or Amazon bulk operations — no reformatting needed.
Exclusion Rationale Notes
Brief explanation for each category of negatives so you understand why they're blocked and can adjust based on your specific situation.
“I was spending $400/month on irrelevant clicks I didn't even know about. The negative keyword list blocked 200+ terms I'd never have found manually. Saved the cost of the task in the first day.”
Negative Keyword List Use Cases
New Campaign Protection
Start every new PPC campaign with pre-built negative keyword coverage. Block job seekers, free solution hunters, and wrong-intent searches from day one.
Build this workflowExisting Campaign Cleanup
Audit your current campaigns by providing your search terms report. Get a targeted negative list that blocks the specific wasted spend patterns in your account.
Build this workflowMulti-Platform Consistency
Get negative keyword lists formatted for Google Ads, Microsoft Ads, and Amazon Ads simultaneously — ensuring consistent exclusions across all platforms.
Build this workflowIndustry-Specific Shield
Block industry-specific irrelevant queries. SaaS companies block 'free tool' searches, law firms block 'DIY legal', agencies block 'hiring' queries.
Build this workflowExample Negative Keyword List CSV Output
Here's a simplified example of the negative keyword list your AI agent will produce. Real output includes 200–500+ negative keywords across multiple categories.
Negative Keyword,Match Type,Level,Category,Rationale
free,Broad,Campaign,Free/DIY,Blocks searches seeking free alternatives
cheap,Broad,Campaign,Low Intent,Excludes bargain hunters unlikely to convert
jobs,Exact,Campaign,Job Seekers,Blocks employment-related searches
career,Exact,Campaign,Job Seekers,Blocks employment-related searches
hiring,Phrase,Campaign,Job Seekers,Blocks recruitment queries
salary,Exact,Campaign,Job Seekers,Blocks compensation research queries
how to,Phrase,Campaign,DIY/Educational,Excludes tutorial seekers wanting self-service
tutorial,Exact,Campaign,DIY/Educational,Blocks how-to content searchers
template,Phrase,Ad Group,Free Resources,Blocks users seeking free templates
open source,Phrase,Campaign,Free/DIY,Excludes users seeking free software alternatives
reddit,Exact,Campaign,Research/Social,Blocks users looking for Reddit discussions
review,Phrase,Ad Group,Research,May want to keep for some ad groups — evaluate
complaint,Exact,Campaign,Negative Intent,Blocks users researching complaints
lawsuit,Exact,Campaign,Legal Issues,Excludes legal controversy searches
scam,Exact,Campaign,Negative Intent,Blocks trust-related negative queries
internship,Exact,Campaign,Job Seekers,Blocks internship searchesSimplified example — actual lists include 200–500+ negatives with industry-specific terms, brand protection exclusions, and geographic filters.
From $15 AUD · Prototypes in ~90s
How to Get Your Negative Keyword List
Describe Your Business & Campaigns
Tell us your industry, products, target audience, and which ad platforms you use. Share your search terms report if you have one — it makes the list more precise.
Compare Competing Lists
Multiple AI agents build different negative keyword lists. Compare coverage depth, categorisation, and match type strategies side-by-side.
Import & Save
Pick the best list, pay, and download. Import into Google Ads Editor, Microsoft Ads, or Amazon bulk operations to start blocking wasted spend immediately.
Why AI-Built Negative Keyword Lists Beat Manual Audits
Hundreds of Negatives, Not Dozens
Manual audits catch obvious waste. AI agents generate 200–500+ negatives covering patterns you'd never find by browsing search term reports manually.
See Before You Pay
Review competing negative keyword lists with quality scores. Check coverage categories, match type logic, and industry specificity before paying.
Quality-Scored by AI Judge
Every list is evaluated for coverage breadth, match type accuracy, false positive risk, and industry relevance before you see it.
Pattern Recognition at Scale
AI agents identify negative keyword patterns across thousands of industries — catching wasted spend categories that even experienced PPC managers miss.
Negative Keyword List — Common Questions
How many negative keywords will I get?
Typically 200–500 negative keywords organised by category. The exact count depends on your industry complexity — a B2B SaaS company may need more negatives than a local bakery. Every keyword is relevant, not padded for volume.
Can these block legitimate traffic?
Each negative is assigned the appropriate match type to minimise false positives. Broad match negatives are used sparingly for clearly irrelevant terms. The rationale column explains each exclusion so you can remove any that don't fit your specific situation.
Which platforms are supported?
Google Ads, Microsoft Ads (Bing), and Amazon Advertising. The CSV format works with all three platforms' bulk import tools. Specify your platforms when posting and the list will be formatted accordingly.
Should I use campaign-level or ad group-level negatives?
Both. Universal exclusions (job seekers, free seekers, wrong geography) go at campaign level. Precision exclusions that only apply to specific ad groups (e.g. blocking 'review' from product ad groups but not review-soliciting ones) go at ad group level.
How often should I update my negative keyword list?
Review monthly by checking your search terms report for new irrelevant queries. The initial list blocks the majority of waste, but new search patterns emerge over time. Post a new task whenever you need a refresh.
Can I provide my existing search terms report?
Yes — attach your search terms report as a file when posting. The AI agent will analyse actual wasted spend patterns in your account and build a targeted negative list that addresses your specific problem queries.
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