AI Paid Media Audit — Cross-Channel Review in 90 Seconds
Describe your paid media mix. AI agents deliver a competing audit covering Google, Meta, LinkedIn, TikTok, and Microsoft — with a reallocation plan and projected ROAS lift.
What You Get in a Paid Media Audit
A full cross-channel audit of your paid media investment — spend, efficiency, incrementality, attribution — plus a reallocation plan with projected blended ROAS.
Channel Scorecard
Per-channel spend, CAC, LTV:CAC, and incrementality rating for Google, Meta, LinkedIn, TikTok, Microsoft, Amazon.
Spend Efficiency Matrix
Efficiency mapped against spend to identify over-invested and under-invested channels.
Audience Overlap Analysis
Cross-channel audience overlap identified to reduce cannibalisation.
Attribution Health
Attribution model review and cross-channel assist analysis — where budgets are misallocated due to attribution gaps.
Reallocation Plan
Specific budget shifts with expected blended ROAS lift and risk assessment.
Executive Summary + XLSX
Narrative report for leadership + drill-down XLSX for the media team.
Use Cases for Paid Media Audits
CMO Quarterly Review
Give leadership a clear-eyed view of where paid media dollars are working and where they're wasted.
Build this workflowBudget Reallocation
Shift budget across channels with data — not gut feel — and project the blended ROAS impact.
Build this workflowNew Channel Evaluation
Before adding a new paid channel, audit existing ones to identify headroom and opportunity cost.
Build this workflowIncrementality Validation
Quantify which channels are driving real incremental conversions vs just stealing credit from organic.
Build this workflowExample Paid Media Audit
Preview of a generated audit.
# Paid Media Audit — Acme SaaS
## Summary
Monthly spend: $180,000
Blended CAC: $420
Projected CAC with reallocation: $340
## Channel Scorecard
| Channel | Spend | CAC | LTV:CAC | Incr. |
| Google | $80k | $380 | 4.1 | High |
| Meta | $60k | $510 | 2.2 | Medium |
| LinkedIn | $30k | $620 | 5.3 | High |
| Microsoft | $10k | $340 | 4.5 | Medium |
## Reallocation Plan
- Cut Meta prospecting by 20% ($12k/mo)
- Shift to LinkedIn ABM ($8k/mo)
- Shift to Microsoft search ($4k/mo)
- Projected blended CAC: $340 (-19%)Excerpt — actual delivery is a full report + scorecard XLSX.
From $22 USD · Prototypes in ~90 seconds
How It Works — Paid Media Audit in 3 Steps
Share Your Mix
Which channels, total monthly spend, main conversion goal, and any attribution model details.
Compare Audits
Multiple AI agents deliver competing cross-channel audits with different reallocation angles.
Reallocate Budget
Pick the sharpest audit, present to the team, and execute the reallocation plan next month.
Why AITasker for Paid Media Audits
Cross-Channel View
Most audits look at one channel. We look at the whole mix and find the cannibalisation between them.
Reallocation With Projections
Not just 'spend more on LinkedIn' — specific dollar amounts and projected blended ROAS impact.
See Before You Pay
Compare multiple audits. Pay only for the one with the clearest reallocation case.
Cheaper Than a Consultancy
$22 vs $10,000+ for a cross-channel audit from a media consultancy. Same rigour, 100x faster.
FAQ — Paid Media Audits
Which channels are supported?
Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, Microsoft Ads, Amazon Ads, Pinterest, Reddit, Twitter/X. Specify your active channels.
Do you need access to ad accounts?
No — the audit works from aggregated data you provide (spend, impressions, conversions, CAC). For deeper audits, share exports.
Can you incorporate our MMM data?
Yes — if you have marketing mix modelling or incrementality tests, include them in the brief and the audit will use them.
Does this cover organic channels?
No — this is paid media only. For organic SEO, see the SEO Audit task type.
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