Measured from your real profiles
Scores come from public data captured from your profiles, and every number sits next to the source that produced it.
- Free Forever
- No Credit Card Required
- No Social Passwords
Free Social Media Audit
See what to fix first.
Enter your business website. We find your profiles on Facebook, Instagram, LinkedIn, TikTok, YouTube and X, measure each one from public data, and give you a score with a ranked list of fixes.
- Step 1: Website
- Step 2: Free account
- Step 3: Your report
Next: create your free account in one click with Google, or with email. No credit card.
Updated
Free social media audit
Social Presence & Activity
example.com
Audit complete
OverviewScorecardIssuesAction PlanEvidence
68/ 100
BOverall score5 areas, 6 platforms
- Weakest
- Publishing Cadence
- Strongest
- Platform Coverage
Top issues
by severity
- HighInstagram: 1 post in the last 30 daysPublishing Cadence
- MediumLinkedIn: no video posts in 30 daysContent Mix
- LowYouTube: last upload 26 days agoActivity Recency
Health map
worst to best
- Publishing Cadence48
- Visible Engagement56
- Content Mix60
- Activity Recency76
- Platform Coverage100
- platforms in one report
- 6
- areas, each scored out of 100
- 5
- to your report, usually
- 5-10 min
- no credit card needed
- Free Forever
Inside the report
What you get in a few minutes
One overall score, five scored areas, every platform measured on its own, and a ranked list of what to fix first.
A score out of 100 with a letter grade, the area pulling it down, and the top issues first.
Example report · example.com
- Score and gradeWhere you stand at a glance: a score out of 100 and a letter grade.
- Top issues firstThe biggest problems, ranked High, Medium and Low.
- Your weakest areaAll five scored areas, sorted worst to best.
- Score and gradeWhere you stand at a glance: a score out of 100 and a letter grade.
- Top issues firstThe biggest problems, ranked High, Medium and Low.
- Your weakest areaAll five scored areas, sorted worst to best.
A card for each profile, with its numbers set against the competitors we track on that platform.
Example report · example.com
- One card per platformPosts in the last 30 days, format mix, interactions per post and recency.
- You against competitorsYour share of activity next to the competitors we track, platform by platform. Platforms are never added together.
- Every number sourcedEach value sits next to the source that produced it.
- One card per platformPosts in the last 30 days, format mix, interactions per post and recency.
- You against competitorsYour share of activity next to the competitors we track, platform by platform. Platforms are never added together.
- Every number sourcedEach value sits next to the source that produced it.
Findings ranked by severity, each quoting its evidence, feeding a prioritized action plan.
Example report · example.com
- Ranked by severityHigh, Medium and Low, so the urgent fixes come first.
- Evidence, not opinionEach finding says what we observed and why it matters.
- A plan to work throughNext steps in priority order, ready to act on.
- Ranked by severityHigh, Medium and Low, so the urgent fixes come first.
- Evidence, not opinionEach finding says what we observed and why it matters.
- A plan to work throughNext steps in priority order, ready to act on.
What's scored
Five areas, each scored out of 100
Every platform is scored on its own, then the five areas roll up into your overall score and grade.
Publishing Cadence
How often each profile posts, against a healthy weekly range for that platform.
Activity Recency
How long ago each profile last posted.
Visible Engagement
Visible likes, comments and shares per post, per follower, against the median for your industry.
Content Mix
The balance of video, image and text posts on each platform.
Platform Coverage
Whether you are on the platforms your industry's audience expects.
Follower counts are shown for context, never scored: a raw follower number can't be compared fairly across industries.
Platform by platform
What we check on each platform
Each platform is judged against its own numbers. Platform Coverage is scored once for the whole brand.
Facebook
- Publishing Cadence
- 2 to under 7 posts a week is the healthy range and scores 70. 7 or more scores 100; posting more is never marked down.
- Activity Recency
- A post in the last 30 days scores full marks. 90 days or more reads as abandoned.
- Visible Engagement
- Interactions per post as a share of followers, against the median for your industry. Graded when the follower count is public.
- Content Mix
- Shown, not graded: no defensible format ceiling exists for this platform.
Instagram
- Publishing Cadence
- 3 to under 5 posts a week is the healthy range and scores 70. 5 or more scores 100; posting more is never marked down.
- Activity Recency
- A post in the last 30 days scores full marks. 90 days or more reads as abandoned.
- Visible Engagement
- Interactions per post as a share of followers, against the median for your industry. Graded when the follower count is public.
- Content Mix
- Graded. Balanced while no single format is 70% or more of recent posts.
LinkedIn
- Publishing Cadence
- 2 to under 5 posts a week is the healthy range and scores 70. 5 or more scores 100; posting more is never marked down.
- Activity Recency
- A post in the last 45 days scores full marks. 120 days or more reads as abandoned.
- Visible Engagement
- Shown, not graded: there is no reliable per-follower benchmark for this platform.
- Content Mix
- Graded. Balanced while no single format is 50% or more of recent posts.
TikTok
- Publishing Cadence
- 2 to under 5 posts a week is the healthy range and scores 70. 5 or more scores 100; posting more is never marked down.
- Activity Recency
- A post in the last 30 days scores full marks. 90 days or more reads as abandoned.
- Visible Engagement
- Interactions per post as a share of followers, against the median for your industry. Graded when the follower count is public.
- Content Mix
- Shown, not graded: no defensible format ceiling exists for this platform.
YouTube
- Publishing Cadence
- 1 to under 3 posts a week is the healthy range and scores 70. 3 or more scores 100; posting more is never marked down.
- Activity Recency
- A post in the last 60 days scores full marks. 180 days or more reads as abandoned.
- Visible Engagement
- Interactions per post as a share of followers, against the median for your industry. Graded when the follower count is public.
- Content Mix
- Shown, not graded: no defensible format ceiling exists for this platform.
X
- Publishing Cadence
- 3 to under 14 posts a week is the healthy range and scores 70. 14 or more scores 100; posting more is never marked down.
- Activity Recency
- A post in the last 21 days scores full marks. 60 days or more reads as abandoned.
- Visible Engagement
- Interactions per post as a share of followers, against the median for your industry. Graded when the follower count is public.
- Content Mix
- Shown, not graded: no defensible format ceiling exists for this platform.
Reading your score
What's a good social media audit score?
Meeting a platform's healthy range scores 70 in that area; beating it scores up to 100. A measured area never scores below 25.
| Grade | Score | What it means |
|---|---|---|
| A | 80-100 | Strong. Posting in or above the healthy range, recently, with engagement at or above your industry's median. |
| B | 60-79 | Healthy, with clear gaps: usually one area or one platform below its range. |
| C | 40-59 | Inconsistent. Several profiles post too rarely, have gone quiet, or sit below the engagement median. |
| D | 20-39 | Mostly inactive or well below benchmark on most platforms. |
| F | 0-19 | Not reachable when anything is measured: every measured area scores at least 25, so the lowest overall grade is D. |
Honest by design
Why this audit is different
Most free audits hand you a generic checklist. This one reports only what it can measure on your own profiles.
Each platform judged on its own
Instagram is compared with Instagram and LinkedIn with LinkedIn, never added together. Where we track your competitors, you see your share of activity next to theirs.
Unmeasured stays unmeasured
If a profile can't be read, the report says “Not measured”. It never becomes a zero that drags your score down.
Nothing to connect
No social logins, no app permissions, no passwords. The audit reads what any visitor to your profiles can see.
One free account also runs our other free audits.
How it works
Three steps to your report
- Takes seconds
Enter your business website
Yours, a client's or a competitor's. We find the social profiles it links to and save them to your Brand Kit.
- One click with Google
Create your free account
Continue with Google, or sign up with email. No credit card.
- Usually 5-10 minutes
Confirm your market, get your report
The audit runs on every platform we found. It usually takes 5-10 minutes, and we email you when your report is ready.
Your options
Free audit tool, template or agency?
Three ways to audit your social media, and what each one costs you.
| This free audit | A spreadsheet template | An agency audit | |
|---|---|---|---|
| Price | $0, no credit card | $0 | Paid, usually quoted per project |
| Who collects the numbers | Done for you from public profile data | You, by hand, platform by platform | The agency |
| Time to a result | Usually 5-10 minutes | Hours of copying numbers | Days to weeks |
| Benchmarks | Built in, per platform and industry median | Find your own | Depends on the agency |
| Platforms | 6 in one report | Whatever you fill in | Whatever you agree |
| Strategy and creative advice | A ranked list of fixes, not a strategy | None | Yes, the main reason to hire one |
FAQ
Free social media audit: your questions
Straight answers to what people ask before they start.
Is the social media audit really free?
Yes. The audit is free and there's no credit card to enter. You need a free AITasker account, because that's where the audit runs and where your report is saved.
Which social media platforms does it audit?
Facebook, Instagram, LinkedIn, TikTok, YouTube and X. Every one of them that your website links to is audited in the same run. If a profile can't be read, the report marks it "Not measured" instead of scoring it as zero.
What does the audit score?
Five areas, each out of 100: Publishing Cadence, Activity Recency, Visible Engagement, Content Mix and Platform Coverage. Each platform is scored on its own, and the five areas roll up into your overall score and letter grade. Follower counts are shown for context but not scored.
What's a good social media audit score?
80-100 is an A, 60-79 is a B, 40-59 is a C, 20-39 is a D. Meeting a platform's healthy range scores 70 in that area, and beating it scores up to 100. A measured area never scores below 25, so a measured account can't fall below D (20 or more).
Do I need to connect my social accounts?
No. The audit uses public profile data only, the same things any visitor can see. We never ask for your social passwords or for permission to access your accounts.
Why do I need an account?
The audit runs inside your free account, so your report is saved and you can come back to it. Signing up takes one click with Google, or an email address and a password.
How long does a social media audit take?
Usually 5-10 minutes. Entering your website takes seconds and signing up is one click with Google. Once you confirm your market the audit runs, and we email you when your report is ready, so you don't have to wait on the page.
Can I audit just one platform?
No — and that's deliberate. Every social audit covers all the supported profiles found for your business, because Platform Coverage (whether you're on the platforms your industry's audience expects) is part of the score. Each platform's results are still reported separately.
Can I audit a competitor's social media?
Yes. Enter the competitor's business website and we audit the public profiles it links to, platform by platform, and save them to that brand's Brand Kit. The same works for a client's site.
What if I don't have social links on my website?
A business website is required for every social audit, so you still start with yours. After you sign up, add your social profile URLs to its Brand Kit before you run the audit: it covers every supported profile saved there. Linking your profiles from your site is a quick win in itself.
Can ChatGPT do a social media audit?
Not on its own. ChatGPT can explain what an audit should cover, but it usually can't open your profiles and count your recent posts, their dates and their engagement. This free audit does that for Facebook, Instagram, LinkedIn, TikTok, YouTube and X, scores five checks out of 100 against published benchmarks, and shows where every number came from.
- Free Forever
- No Credit Card Required
- No Social Passwords
Get your free social media audit
Enter your website. We'll find your profiles, measure every platform and rank what to fix. Usually ready in 5-10 minutes, and we email you when it is.
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