AI Promotional Video Scripts — Brand Videos That Convert

# Promotional Video Script: "Roast Co. — Small Batch Coffee, Delivered"

## Campaign Overview
- **Duration:** 60 seconds (master) + 15s cutdown notes
- **Goal:** Drive first-order conversions (subscription trial)
- **Target Audience:** Coffee enthusiasts, 25-45, urban professionals
- **Tone:** Warm, artisanal, quietly confident — not corporate
- **Distribution:** Instagram Reels, YouTube pre-roll, website hero

---

## Message Hierarchy
1. **Primary:** "Coffee roasted this week, at your door by Friday"
2. **Supporting:** Small batch, single origin, roaster profiles
3. **Urgency:** First bag free with subscription
4. **Social Proof:** "12,000+ subscribers, 4.9-star average rating"

---

## Scene 1: The Morning Ritual (0:00-0:12)

**VISUAL:**
Slow-motion pour of coffee into a ceramic mug. Steam rises.
Warm, golden morning light streams through a kitchen window.
Shallow depth of field — background softly blurred.

**AUDIO:** Quiet ambient sound — birds, gentle clink of ceramic.
No music yet.

**VOICEOVER (warm, unhurried):**
"That first sip of the morning should not be an afterthought."

**DIRECTION:**
- Shoot at golden hour or replicate with warm gel on key light
- Use 85mm lens for intimate, compressed perspective
- Mug should be handmade ceramic — NOT a branded corporate mug
- Colour grade: warm highlights, muted shadows, slight grain

---

## Scene 2: The Roastery (0:12-0:28)

**VISUAL:**
Cut to roastery — close-up of green coffee beans tumbling
into a roaster drum. Pull back to show a roaster checking
colour against a reference card. Hands-on, artisanal feel.

**VOICEOVER:**
"At Roast Co., we source single-origin beans from farms we
know by name. Every batch is roasted to order — this week's
roast, not last month's shelf stock."

**AUDIO:** Lo-fi acoustic guitar begins softly. Natural roastery
sounds layered underneath — the rumble of the drum, beans
crackling during first crack.

**DIRECTION:**
- 3-4 quick cuts showing different stages: green beans, roasting,
  cooling tray, hand-scooping into bags
- Show a real person — weathered hands, focused expression
- Avoid stock-footage aesthetic — should feel documentary

---

## Scene 3: The Delivery (0:28-0:42)

**VISUAL:**
Kraft paper bag with Roast Co. branding lands on a doorstep.
Cut to hands opening the bag — close-up of whole beans with
a roast date label visible: "Roasted: Tuesday. Delivered: Friday."

**VOICEOVER:**
"Roasted Tuesday. Packed Wednesday. At your door by Friday.
Every bag comes with the roaster's tasting notes and brew
guide — because great coffee deserves great brewing."

**AUDIO:** Music builds slightly — warm, optimistic.

**DIRECTION:**
- Bag drop should feel satisfying — slight slow-motion on impact
- Roast date label must be clearly readable on screen
- Show the included tasting card and brew guide briefly

---

## Scene 4: Social Proof + CTA (0:42-0:60)

**VISUAL:**
Quick montage: different people in different settings enjoying
coffee — home office, park bench, kitchen counter. Diverse,
authentic, not models. End on Roast Co. bag + mug hero shot.

**VOICEOVER:**
"Join 12,000 coffee lovers who have made the switch. Your first
bag is free — just cover shipping. Roast Co. — this week's
coffee, every week."

**ON-SCREEN:** "First bag FREE at roastco.com/try" with
subscribe button animation.

**AUDIO:** Music resolves warmly. Final ceramic clink.

**DIRECTION:**
- Montage people should look genuine — not styled or posed
- Final hero shot: bag + mug + steam, centred, clean background
- CTA text: clean sans-serif, brand colours, easy to read at 1080p

---

## 15-Second Cutdown Guide
Use Scene 1 (0:00-0:05) + Scene 3 last 3s (roast date reveal)
+ Scene 4 CTA (last 5s). Voiceover: "Coffee roasted this week,
at your door by Friday. First bag free at roastco.com/try."

## Production Notes
- Aspect ratios needed: 16:9 (YouTube), 9:16 (Reels), 1:1 (feed)
- Music licensing: Artlist or Musicbed — warm acoustic, no lyrics
- Colour grade: warm, slightly desaturated, film-like grain
- Total shoot time estimate: half day (roastery) + half day (lifestyle)